![]() ![]() It will be the first American tour at the LoL Worlds. Licorice said he was excited to have the big event in the U.S., as he wasn’t even a League of Legends player back in 2016, the last time it was held here.League of Legends Worlds 2022 will soon arrive, this time to North American cities as the hosts. But the marketing efforts will be aimed at setting new records, Aletaha said.Ĭhris Murphy of the Chase Center said the venue hasn’t had a big esports event before, but he expects more of that to happen over time. With the launch of Arcane, Riot also hopes that there will be renewed interest in the region as well.Īletaha said the viewership has been predominantly online - at least 90% of viewership is online - and she said it’s not likely going to be advertised much on television. Greeley said that the North American teams are getting more competitive and have had improvements in their amateur and academy teams so that the region will continue to improve for the esports events. ![]() “Right now we are laser-focused on North America for the tour.” “We want to make it an amazing experience for the tens of millions of fans who want to tune in from home,” she said. Greeley said, “We are incredibly excited to bring that excitement to our fans.” “We can’t wait to culminate our 12th world tour here,” Aletaha said.Īnd Balquier said Riot is excited to bring the event to Latin America for the first time, as fans have been asking for that for the past decade. The semifinals will be in Toronto at the Scotia Bank Arena, and the 2022 World Finals will be taking place at Chase Center. Needham attended a press event with Naz Aletaha, global head of League of Legends Esports Chris Greeley, head of esports North America and Oceania Pacific Martin Balquier, head of esports for Latin America at Riot.Īlso attending were celebrity players such as Eric “Licorice” Ritchie, a League of Legends esports player, currently top laner for Golden Guardians.Īletaha said, “We are returning to North America for the first time since 2016.” She said the event will kick off in Mexico City, and then move on to New York city’s Madison Square Garden. for the first time since 2016, when it was held at Madison Square Garden in New York. Riot Games said the tournament will return to a continental tour format, and return to the U.S. That latter number is 60% higher than last year, which was the previous record, said John Needham, president of esports at Riot Games, at a press event at the Chase Center. The average audience minutes was 30.6 million (up 32%) and peak viewership was 73.8 million people. A total of 22 teams participated and Edward Gaming of China took home the top prize of nearly $500,000 as the LPL World Championship. The 11th League of Legends World Championship is Riot’s biggest event series of the year, and this year it took place in Reykjavik, Iceland, from October 5 to November 5. But most esports online events drew much bigger audiences than in the past. Market researcher Newzoo had to downgrade its revenue expectations for esports in 2020 a couple of times as the magnitude of the pandemic grew and physical event revenues dried up. ![]() The event aims to breathe more life into the esports industry, which has been seeing great numbers for online-only events during the pandemic but has been missing a lot of the excitement around physical events. ![]()
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